Long ago in 1866 the Cadbury brothers were busy pioneering their drinking chocolate recipe.

However, they wanted to give their chocolate fans more.

30 years went by with the brothers dreaming up new ideas and then inspiration struck.

What would happen if you put fresh milk into chocolate? Lots and lots and lots of it?

That's why since 1905, Cadbury Dairy Milk still contains a glass and a half of fresh milk in every half pound of milk chocolate.